The Truth About Saturn: A Different Kind of Car Company | WheelHouse

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Saturn was GM’s chance to change the game, but only lasted 20 years. Why did it fail?

GM needed small cars in their lineup, but was hesitant to build them under their already existing brands. So they started Saturn, and gave them free reign to design an entirely new car. But somewhere along the way, they failed.

WheelHouse answers all the questions about the automotive world you never thought to ask. Nolan Sykes looks at the history, sociology and psychology behind the cars you love, and the features you might overlook.

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